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Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads. You probably think that your organic search results are simply a consequence of your current ranking position. […]
One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium-sized businesses since the amount of […]
With the over whelming success of the Digital Marketing Age, you may think that the concept of a marketing funnel is now defunct. And, yes, what used to be a fairly direct route from drawing in leads to converting them […]